Frequently Asked Questions
We’ve compiled the most commonly asked questions so you can get a head start on your journey.
Harley-Davidson dealers are on the front lines of the ownership experience. It’s their passion for the brand that helps create some of the most loyal, enthusiastic owners around helping to position Harley-Davidson as the most desirable motorcycle and lifestyle brand in the world. We value candidates that have a successful retail background in automotive or powersports with experience selling new vehicles.
Each owner (or owners if more than one) must meet the following minimum financial requirements:
$2,000,000 total net worth
$1,000,000 in liquid/unencumbered assets (excluding real estate equity)
Debt to Equity Ratio no more than 1.5:1
Adequate Working Capital for the market size of dealership being acquired
Harley-Davidson supports dealers in creating a culture that drives customer and brand loyalty. Through programs like New Dealer Orientation and Harley-Davidson University, as well as the relationship with your Field Sales Team, we are driven to help new dealers in their journey.
At this time, Harley-Davidson does not have any open territories.
We welcome candidates of all races and genders.
Yes, with limitations associated with contingent territories and the percentage of U.S. New Motorcycle Sales the collective group of dealers sell.
The acquisition process will take approximately 60-90 days after an executed asset purchase agreement and all required documentation is received from both the buyer and seller. The timeline can vary depending on various factors.